From 2012 to 2018, a major structural change occurred in the US economy. After the great real estate collapse, individuals and businesses alike began the long struggle to establish themselves. Many businesses became leaner and individuals pledged to never again be dependent on others for their incomes. 

 

Then came along Covid-19 and its aftermath. Full-time employment is no longer a given and millions of jobs were wiped out due to a variety of developments, ranging from no or less personal contact with others, a shift to work-from-home being a new norm, and thousands of businesses simply becoming nonexistent. 

 

This adversity has become an opportunity for those interested in entrepreneurship. The business landscape has been wiped clean of the excess ancillary businesses that were holding on for dear life before COVID-19. Only the companies that were able to pivot quickly and cater to the needs of the business climate survived 2018-2024. Today, we are in a whole new era. Never again in our lifetime will we experience this measure of business opportunity. 

 

The time for the Micro-Enterprise or as I like to call it, the Era of Super Small Business. 

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LynMarie Liberty-Ellington, MBA, JD