Anywhere you look, creating a business plan is the first step in exploring your potential venture. However, there is much more that you need to do before creating a business plan. You don't need a business plan until you've decided to go with a particular idea. Many hours can be dedicated to creating a business plan, so before you go down that rabbit hole, simply explore whether your business idea is something you are going to want to do for the long haul. 

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Contemporary business planning approaches have you creating a financial plan doing a SWOT analysis, and determining your business structure, before you even know if the business you are thinking about is worth all that time. 

After several years of being a business owner and creating multiple successful organizations, I realized that the process I was using to create and start my new businesses was DIFFERENT.

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SUPER SMALL BIZ VS. SMALL BIZ

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Feel free to read my FREE Report that does a deep dive on the difference between a small business and a super small business and what the difference means to you. It's about a 5-7 minute read, but it really captures the essence of the problem going on in small business today.

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The quick version is that a small business by definition (SBA or industry classification) can be a company with anywhere from 250-1000 employees. Now, I don't know about you, but you probably do not fit into this definition of a small business.

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A super small business is one with 0-10 employees. Since about 80% of businesses fit into this category, this is probably what your business looks like. 

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A super small business is naturally one that has very little human resources and probably even fewer financial resources. Whereas a small business can probably survive poor product planning or a failed project, it is almost impossible for a super small business to stay solvent after a $100,000 mess up. That makes sense, right?

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So why are we as super small business owners continuing to use small business theories and approaches? We don't have a Human Resources Department, a Manufacturing Plant, or an assembly line.

So why are we continuing to read textbooks and business approaches from the industrial age?

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Because we don't know any different. 

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Would you agree with me that this could be why it continues to be broadcast that there is such a high rate of failure in small businesses? Maybe.

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Would you agree with me that if you were given tools and resources that were geared toward your super small business, you would have a better chance at success? (Did the lightbulb go off?)

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STOP using the antiquated practices of the small business era. Come to the realization that your business is different from the businesses those textbooks are talking about. The 4 P's of Marketing... ( one of the P's is for product placement - like where on the Walmart shelves your product is placed). Does anybody you know have "placement" in a big box store? I can count on one hand how many people I know that sell their products through a connection with a big box store. The rest of us? Our marketing plan looks a lot different. 

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Explore Your Business Idea

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Hi, I’m LynMarie, Super Small Business Consultant and Attorney. 

Looking at starting a business? Exploring your business idea is an exciting and essential step in determining its viability and potential for success.

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